Last Updated on September 8, 2022 by Minerva
What is SEO?
SEO stands for Search Engine Optimization, it is used to optimize a website for search engines, it’s the rules and practices provided by the search engines like Google, Yahoo, Bing, AOL, Ask and other search engines.
It does not matter how beautiful and flexible your website is, without proper SEO it will not work at full pace. An SEO-friendly website always has better chances of appearing on the first page of the search results and attracting constant traffic to your website.
WordPress SEO checklist: 8 tips to improve your rankings
Now if you are looking for effective SEO techniques that can improve the ranking of your site just go through the following guidelines:
Website Optimization with High-quality Content:
High-quality, user-engaging content is a must to enhance search engine rankings. Search engines always move up sites in a rank listing by regularly updating the content of a website.
Google, the global search engine algorithm determines the freshness and relevance of the content and displays them accordingly.
So, always generate unique and high-quality content that meets up to the user’s expectations.
Just update your website with high-quality content daily, and also remember that the quality of content should not restrict spelling mistakes and grammatical errors but also appeal to the readers as Informative, Unique, and Shareable.
Set your Permalinks:
The URL of your WordPress page, post, and custom posts are called Permalinks, WordPress provides with default Permalinks features which one can find at Settings => Permalinks.
It is always a better practice to change the default setting to post name i.e. /%postname%/ as it becomes easy to be recalled by the web users and simple to index by search engines.
Proper Usage of Meta Tags:
A search engine uses Meta tags and descriptions to determine the content type. It is often displayed in the search result. So, you must write error-free meta tags & descriptions for your posts within 160 characters.
For your first headline, always use the <H1> tag on each web page and create competent headlines with high-performing keywords or search terms.
A good meta description helps search engines to understand the content more easily and quickly. The content of the header must not be similar to the title but must project the same meaning.
Proper Usage of Google Analytics:
Google Analytics contains valuable data that your business can use to monitor and improve SEO performance–from keywords to organic pageviews.
It is free to use and helps you to keep track of your website traffic. Google Analytics tool lets you know about the source of the traffic, behavior and various other important attributes that will help you to better reach your target audience.
Use a proper SEO plugin and start using rel=” canonical”:
Several free SEO plugins have been offered by WordPress, some of the popular free plugins are Yoast SEO, All in One SEO Plugin, SEMRush, ahrefs and many more.
Each one of these plugins provides a broad range of options regarding link canonicalization, page titles, keyword optimization, meta description, no indexing categories, tags, Google Plus authorship, Google Analytics, and Google Webmaster Tools verification.
The most basic features are provided in the free version of the plugin, if you want access to more advanced features of any SEO plugin then you have to purchase the premium version of the plugin.
Media Optimization:
While using images in SEO, just optimize them for Search engines and people. Always choose the right image format, trim its size, and add ALT attributes.
This will help search engines to find images and display them in search results. Image optimization comes with several advantages, like improvement in SEO ranking, and quick loading of website pages and it also saves server resources.
Content should be Shareable:
Nowadays, almost every web user is active on various social media networks such as Facebook, Twitter, Instagram, LinkedIn and so much more.
Shareable content allows your readers to share it with different social networks while pulling huge traffic to your site.
By adding social sharing buttons to your website, you not only pull the traffic but also improve your website’s credibility. So, always utilize social media power.
Pick a good web host:
Website speed is a very important ranking factor for Google, so whenever you choose a web host to be sure to check that it provides better and faster service.
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