Last Updated on March 9, 2023 by Minerva

Psychology of Logo Shapes

Do you have the right logo for your business? Do you know what the right shape for your business is? Each shape of the logo has psychology behind it. Every shape emits a variety of emotions that should define your business.
Let’s understand the psychology behind the logo shapes so that when they are used in right way, it will reflect your company’s or work’s personality.

1. Circular Shape:The circular shape logo stands for Community, Friendship, Love, Relationship, Unity, Perfection, Attention, and Protection.
   Example:
   Starbucks wants to show itself as a community of coffee lovers and it portrays that it pays attention to each and everyone (personalizing the cups with its customer’s names).

    

Rectangular Shape:The rectangular shape logo stands for Familiarity, Trust, Order, Peace, and Uniformity.
Example:
Microsoft wanted to familiarize the people with its “Windows” technology and wanted to gain their trust. Now you can see, how these squares shaped window gains your trust.

 

Triangular Shape:The triangular shape logo stands for Power, Science, Religion, Law, Masculinity, Strength, Purpose, Energy, and Precision.
Example:
Delta jet services want to show power, energy and strength. It is very subtle that science is involved in the jet services industry, hence the triangular shape of the logo, which looks like swept wings of a jet flying overhead.

 

Curved Shape:The curved shape logo stands for Power, Femininity, Motion, Happiness, Rhythm, and Pleasure.
Example:
The curvy shape of the Coca-Cola logo signifies the happiness and pleasure that one derives while drinking a soft drink.

 

Spiral Shape:The spiral shape logo stands for Creativity, Growth, Comfort, Evolution and Excellence.
Example:
The spiral shape around the “H” in the Hilton’s logo suggests comfort and excellence. It also shows that they have evolved as a hotel brand and provide services that cater to the latest needs and wants.

 

Abstract Shape:Abstract shape logo stands for a literal interpretation of ideas or directions.
Example:
The idea behind the eaten apple is very surreal. The apple is not some random apple, it is Adam’s apple, which is a symbol of knowledge. The logo makes us interpret Adam’s apple as a symbol of knowledge.

 

Vertical Lines:Vertical lines signify Masculinity, Strength, Superiority, Power and the idea of Rising Up.
Example:
Cisco is a very established company and its vertical lines represent superiority and strength. The vertical lines also represent the power of rising up from where it was initially.

 

Horizontal Lines:Horizontal lines stand for Security, Community, Tranquility and Calmness.
Example:
IBM believed in giving its users a sense of security. It represents communication and calmness for a company.

 

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