Last Updated on March 9, 2023 by Minerva
Search engine optimization (SEO) is often about making small changes to parts of your website. Taken individually, these changes may seem like incremental improvements, but when combined with other optimizations, they can have a noticeable impact on the user experience and performance of your website in organic search results. You are probably already familiar with many of the topics in this guide, as they are essential for any website, but you may not be taking full advantage of them.
5 Tips to improve your Search engine rankings-
1. URL Optimization
Even the time when the web page is loading is crucial for SEO. The users see the URL of the website, so you should implement keywords that makes the understanding of the users very clear about the search they are making.
For Example:
/ViewItPressRel.asp?aId=2647 (Un-optimized URL)
/category/clothes/kids (Optimized URL)
2. Meta Description With Keywords
Write a meta description with keywords that gives a clear understanding of what the contents of the website will be. It usually goes from 155-160 characters limit. The keywords are placed in the sentence for making the website SEO friendly.
3. Meta Keywords
The Golden Rule is to not use more than 10 Meta Keywords for a single page. Also use common misspellings in Meta Keywords. That actually helps your site, as it indicates your site is a relevant search query for commonly misspelled words.
4. Title of the webpage
- Keep it short, ideally less than 55 characters.
- Do not use All-Caps.
- Write compelling copy that will make your users click the link.
- Make it relevant to the page itself.
- Include your brand in the title.
5. Image alt tag with title tag
You need to give alt tag with title tag to all the images in the webpages, to index them for the website for crawling by the search engine algorithms to present their visibility.
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