Last Updated on September 2, 2022 by Minerva
We have frequent discussions about the great ‘UX’ of a product or the poor ‘UI’ of a website or vice versa. Let’s see what these things are and which is more important!
User Experience (UX) refers to any interaction a user has with a product or service.
The goal of UX design is to create easy, efficient, relevant and all-around pleasant experiences for the user. It combines market research, product development, strategy and design to create seamless user experiences for products, services and processes.
The UI design is concerned with all the visual and interactive elements of a product interface.
covering everything from typography and colour palettes to animations and navigational touchpoints such as buttons and scrollbars.
Basic UI Principles
- Colour: Color vocabulary, fundamentals and the psychology of colours.
- Balance: Symmetry and asymmetry.
- Contrast: Using contrast to organize information, build hierarchy and create focus.
- Typography – Choosing fonts and creating readable text on the web.
- Consistency – The most important principle, creating intuitive and usable designs.
Basic UX principle
Divided into four distinct phases — Discover, Define, Develop and Deliver
Discover
This is the start of the project. Designers start researching, getting inspired and gathering ideas.
Define
This is the definition stage, where designers define an idea extracted from the Discover phase. From this, a clear creative brief is created.
Develop
This is where solutions or concepts are created, prototyped, tested and iterated. This process of trial and error helps designers to improve and refine their ideas.
Delivery
The final phase is the delivery stage, where the final project is finalized, produced and launched.
core components of UX Design:
Information Architecture
Information Architecture also known as the IA, is all about satisfying the business strategies by designing the application’s or the site’s information structure.
The major role of the IA is to provide its users with easy navigation no matter which browser they are using.
It’s about using the maximum permutations and combinations to provide the best and top-level navigation menu.
Interaction Design
Interaction Design is about creating the conceptual design with which the users interact with the product and/or application.
This interaction includes various elements such as aesthetics, colour, font, icons, images, motion, sound, space, graphics etc.
Usability
Usability can be referred to the user-friendliness as well. Along with figuring out if the users get the information they want by using the application or visiting the site for the first time and if the application/website is easy to navigate, the usability also comprehends the ways to handle the errors.
Wireframing
Wireframing is about creating a sample of the application to test the features, look and usability of the application before it is actually launched. It is a cheap way to test functionality and evaluate if the application serves its purpose.
Visual Design
The visual design of the application or the website is like defining the company’s brand. Finalizing the visual design can affect the users’ behaviour and hence it is the most important component of the UI design.
Visual Design is not only about selecting the best images, colours, icons, fonts etc. But also identifying the appearance of the application impacts the interaction of its users.
Why is UI/UX Development Essential for Business Growth?
Since UI and UX Development largely focuses on the users’ satisfaction and pleasure, it plays an important role in the business’s success.
From a business’s point of view, it is essential to emphasize the users’ satisfaction in order to build the brand value and reputation of the business.
With users having lots of choices and alternatives for the products and/ or services we are offering them, the span of time we get to grab the attention of users is quite less.
We have to hit the bullseye in this short span of time.
For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial. Because the first impression lasts long and using UI and UX designing can make or break brand recognition.
There is no difference between UX and UI design because they are two things that aren’t comparable to each other.
Since UI and UX Development largely focuses on the users’ satisfaction and pleasure, it plays an important role to build the brand value and reputation of the business.
If the users are surfing websites or using applications, it is UI UX Developers’ responsibility to navigate them to their predetermined target in the most efficient way.
Contact Us for advanced Ui/Ux design services
📞 Call – +91 8100 665964 (INDIA) | +1 720 738 1011 (US)
📧 Email – hello@minervainfotech.com
👨🏻💻 Skype – minervainfotech
