Last Updated on March 15, 2023 by Minerva
Do you know? 44% to 51% of small businesses don’t have a website!
Unbelievable right? It influenced us to consider writing this article on why having a website is crucial for your company if you want to attract new clients or even just keep your current ones.
A website is a single domain that consists of different web pages. A website is a central location of various web pages that are all related and can be accessed by visiting the home page of the website using a browser.
If you have a business and don’t have a website, you are losing out on great opportunities for your business.
A website itself can be used to accomplish many different marketing strategies to help your business grow.
What are the top 10 benefits of having a Website?
1) Demographic Targeting
Demographic targeting is a form of behavioural advertising in which advertisers target online advertisements at consumers based on demographic information.
Demography can be defined as “The study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics”.
2) Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed.
We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste it’s left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.
3) Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities.
Believe it or not, most people will search the internet for a product or service before the purchase to check its credibility first.
When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
4) Sales & Marketing
First, develop a quality website and online presence strategy with the help of your team or you can hire one of the best web design & development agencies. It allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.
All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
5) Information
By displaying product catalogues, product features and comparisons the customer can get a lot of information through your website. In today’s online world, many customers make purchasing decisions online.
6) Websites create a trust factor
This factor was true a couple of years back. But nowadays, website as a trust factor is highly abused. This is because any company can have an online presence.
Nonetheless, for many potential customers and in many industries, websites are still an important trust factor for the customer. I can definitely tell you that in the consumer durable industry, having a website is almost mandatory because the products are technical in nature.
So if you want to divulge information, then it is another reason that a website is important for businesses.
7) A well-designed website can become a revenue driver
There are many different e-commerce gateways nowadays to sell your products directly online. So if you have a good website design, which creates trust in people, the customers might be ready to swipe their credit cards on your online store as well.
Online e-commerce comes with its own challenges because you need to maintain inventory and you need to manage transport. However looking at the phenomenal growth of e-commerce websites, we can rest assured that small websites with unique products will grow equally well.
Having a website is important for business because sometime down the line, the customer will expect 100% of businesses to have an online sales presence. And if you are 24/7 collecting offers, then you can drive fantastic revenue for your business.
8) website can become your portfolio/testimonial
I know a tour and travel agent who has a fantastic website. And do you know the number 1 thing on that website which convinces most new customers to go ahead with booking? It is a list of 400 positive testimonials for the agent from people who have travelled all across the globe through this agent.
9) use modern SEO tactics to beat your competitors online
In all this time, I never mentioned competition. However, having a website is important to beat the competition as well. Through modern SEO tactics like content creation, link building or social media marketing, you can stay on top of the competition and attract more customers to your business.
Of course, SEO has its own cost. Without good SEO, your site may fail badly. But with good SEO, the investment or expenses done on SEO, will give a very good ROI.
I had one of my clients who has a top positioning for the keyword water cooler. That top positioning has driven him a turnover of at least 10 lac rupees. So using SEO to come on top of search engines, and then attracting and retaining customers can all be done through the use of an amazing website.
10) 24/7 contact with customers
If nothing else convinces you about the importance of websites, then this single point will. A customer needs convenience.
Your website is convenient for them to visit. The website contact form is convenient for him to ask questions. Your e-commerce setup is convenient for him for purchases.
And finally, your website is present at the top of search engines will be convenient for him to find his favourite vendor.
Overall, if the success of businesses depends on the convenience of purchase, then websites win hands down because of the convenience offered to customers for gaining information and making purchases. That is why a website is important for a business.
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