Last Updated on September 8, 2022 by Minerva
Want to be visible to your relevant customers at all times?
It’s possible with a mobile app! How? Let’s explore…!
Nowadays, it’s just common to hold a smartphone by individuals. Therefore, it is impossible to deny the importance of mobile apps for business and their influence on our everyday lives and activities.
You can expand your business more easily by using a straightforward mobile app. Due to their different features, mobile phones have changed from being common communication tools to become focal points of interest for both individuals and businesses.
Whatever your business is, a mobile application helps in getting and retaining customers. So, we all make use of the web to search for a service or product.
Surely your company will have a better reputation and reach among the users with an app.
8 importance of mobile apps for your business?
Here are some of the biggest importance of mobile apps for business
Business Exposure
Smartphone users spend more time online. Research shows that smartphone users spend at least 162 minutes daily on a couple of apps on his/her smartphones.
So having an app can help not only increase business visibility but also promote the growth of a business. This is because people tend to associate with images they see more often.
Customers Loyalty
Mobile apps can be used to increase customer loyalty because It allows businesses to communicate directly with their customers via In-app purchases, ads, promotions, and notifications sent to customers’ phones via mobile apps.
ALSO READ: DIFFERENCES BETWEEN NATIVE APPS AND HYBRID APPS
A Viable Marketing Tool
Let’s talk about another mind-blowing importance of mobile apps for your business. Mobile apps can be used as a marketing tool to reach target consumers/customers. It’s not necessary for business owners to publish many brochures just to attract new clients.
Because mobile apps can provide information, registration/booking forms, accounts, newsfeed, and other valuable marketing tools.
Customers can be made aware of promotional offers by simply using push notifications.
Increases Sales
Mobile apps increase sales of goods and services and make more profit. UK’s Domino’s Pizza increased its sales by 28 percent after the release of its mobile app.
Around half of the orders are placed online on mobile apps. Therefore most mobile apps are integrated with Facebook, Twitter, Instagram, and other social media sites for wider marketing coverage.
Excellent Customer Service
Mobile apps offer consumers a quality customer service experience because it’s available all around the clock, at no extra cost.
Creating Brand Awareness
Mobile apps help businesses in creating brand awareness and identification. By using features customers can fall in love with easily.
In-app offers and promotions through mobile apps can keep a customer engaged and inclined to patronize the such business.
Increases Accessibility to Customers
Mobile apps increase business accessibility to potential customers, as more than a billion of the world’s population are mobile smartphone users.
With an app, a business owner can send discount notifications and promotional offers to all its clients at the same time.
Source of Data and Information
Businesses can make use of mobile apps to source information about customers’ preferences and behavioral patterns. It enables them to make important decisions based on accumulated data.
This has a far-reaching implication of boosting sales and also improving customers’ experience.
Contact Us
To know how we can help you with app development, feel free to contact us.
📞 Call – +91 8100 665964 (INDIA) | +1 720 738 1011 (US)
📧 Email – hello@minervainfotech.com
👨🏻💻 Skype – minervainfotech
