How To Do Keyword Research Before Running Your Google Ads?

Last Updated on March 22, 2023 by Minerva

Are you wasting money on Google ads each month but not getting proper leads? 

Do you know that businesses make an average of $2 in revenue for every $1 they spend on Google Ads?

With 92% of all web traffic coming from Google searches, it’s more important than ever to ensure your ads are targeting the right keywords for your business. 

Learn how to do keyword research before running your Google Ads campaign and start seeing real results today!

Why Keyword Research Is Important For Google Ads?

Keyword research is one of the most important steps you can do to ensure the success of a Google AdWords campaign. 

After all, you want to ensure that you’re focusing on keywords that are relevant to your organization, have a lot of searches, and aren’t overly competitive. 

In this article, we’ll look at how to do keyword research before launching a Google Adwords campaign.

8 Steps To Do Keyword Research Before Publishing Your Google Ad Campaigns

Step 1: Brainstorm Keywords

The first stage in keyword research is to generate a list of keywords that are relevant to your business. 

Think about the products or services you offer, and what words or phrases people might use to search for those products or services online.

Step 2: Determine The Search Volume

Once you’ve compiled a list of relevant keywords, you should research their search volume.

This will provide you with an estimate of how many people search for those terms each month. To get search volume data for each keyword, utilize Google’s Keyword Planner tool.

ALSO READ: How To Do Your Competitor Analysis In Digital Marketing?

Step 3: Analyze the Competition

Apart from search volume, it’s essential to look at the competition. 

If a keyword has a high level of competition, ranking for that keyword may be tough, and you may wind up spending a lot for hits in a Google AdWords campaign. 

To monitor the competition for each keyword, use tools like Moz’s Keyword Explorer or SEMrush.

Step 4: Look for Long-Tail Keywords

Long-tail keywords are more precise, lengthier keyword phrases that are less competitive than shorter, more general keywords.

While having a smaller search volume, they might be more focused and result in greater conversion rates. 

Search for long-tail keywords with low competition that are related to your business.

Step 5: Consider Negative Keywords

Negative keywords are phrases that you do not want to appear in your Google AdWords campaign. 

If you offer high-end luxury products, for example, you may want to eliminate the term “cheap” from your campaign.

This ensures that your ads are only visible to those who are shopping for only high-end luxury items.

Step 6: Use Keyword Tools

Popular tools like Google’s Keyword Planner, Moz’s Keyword Explorer, and SEMrush can help you with keyword research. 

These tools will help you discover fresh keyword ideas, examine search traffic and competition, and uncover long-tail keywords.

Step 7: Refine Your List

When you’ve completed your keyword research, you should improve your keyword list. 

Remove any terms that are too wide, have too much competition or have insufficient search traffic. 

Concentrate on keywords that are relevant to your company and have a good mix of search traffic and difficulty.

Step 8: Test Your Keywords

Finally, before publishing your Google AdWords campaign, you should test your keywords.

Begin with a short test campaign on a tight budget. Keep an eye on your outcomes and adjust your keyword targeting as appropriate. 

This will help you figure out which keywords are bringing the most traffic and conversions and which should be deleted or refined.

Conclusion: Keyword Research For Google Ads

Keyword research is an important stage in running an effective Google AdWords campaign. 

You can verify that you’re targeting the proper keywords for your business by brainstorming relevant terms, assessing search traffic and competition, and refining your list. 

Don’t forget to test your keywords and regularly monitor your results to ensure the success of your campaign

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