Last Updated on September 7, 2022 by Minerva
Are you Getting Visitors but no Conversions on your website?
Just getting Visitors to your website is not enough.
To get leads, we need to get visitors to take specific action.
Whether it’s to purchase a product, subscribe to an email, or download an ebook,
the right “Call to Action” at the right place is the key to your online success!
A call To Action (CTA) is a button, hyperlink, form, or text on the website, Email, or advertisement which encourages the users to take some specified action. It helps –
– To guide your visitors through the journey.
– To increase your visitor’s Engagement.
– To increase conversion rates.
– To decrease Bounce Rate.
– To Boost the Success of Digital Advertising.
10 IMPORTANT TIPS WHILE CREATING EFFECTIVE CALLS TO ACTION BUTTONS
1. BRIGHT AND BOLD
Use bright and bold colors, your call-to-action should stand out and seek attention. Contrasting colors can draw the user’s attention to the action you want them to take.
2. PLACEMENT
The placement of CTA is equally important– where it should be placed. Placement of your CTA in a busy or cluttered area should be avoided. CTA buttons should always have a good chunk of white space around them.
3. CLEAR BENEFIT
Stating a clear benefit that the user will get from completing the transaction is an effective way to get them to click. Always try to tell the user exactly what and how you want them to do.
4. ACTIONABLE TEXT
A call to action, as its name implies, is designed to compel the user to take action, so an effective CTA should use action words such as “discover”, “learn more” and “buy now”.
5. SHORT TEXT
Choose your words wisely, and keep them short and to the point. The text of the button shouldn’t go on and on and on.
6. FONT SIZE
Your button text should be large enough to read easily, but not so large that it looks obnoxious or intimidating. Your CTAs must be noticeable.
7. BE CLEAR IN WHAT YOUR USER GETS WHEN THEY CLICK THE BUTTON
Button text should exactly give the user a hint that when they click the button what page should open or what the button actually performs.
8. SENSE OF URGENCY
A strong sense of urgency such as a limited-time offer can help compel users to take action. Fear of missing out, create a sense of Urgency. Always give the user a clear understanding of how easy and immediate the action will be by adding phrases like “click now” or “try our software today”.
9. USE IMAGES
It often helps to direct a user’s attention to a call to action by placing a stock photo of a person looking directly at that call to action.
10. USE A/B TESTING
It is important to test your call to action, recognize their strengths, and repeat the things that worked well. Using A/B testing allows websites to create variations of landing pages and increase conversions by choosing which was most effective.
So, what are you waiting for? Try creating powerful Call to action buttons on your website with these points and see the magic for yourself!
Contact Us –
For high converting web design and development services, feel free to contact us
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📧 Email – hello@minervainfotech.com
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